“Lately, the logistics have become more complicated,” she says. “Right now we are gaining the pre-war rhythm, and working on not only sustaining but expanding our business.” Udina has faced similar difficulties.
Our main Spring collection was supposed to come out in March, but its release was delayed by three months,” Tymoshenko says. “In mid-April, we partially resumed production and store operation. Almost all employees fled abroad, the warehouses and the production were closed, and I needed time to find a solution whilst struggling with my own fears.”įortunately, many brands have been able to begin resume work again, amidst the vast array of new challenges to face. “We met the war in the middle of our supply chain, and everything was halted.
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“The first month of the war was a complete loss and incomprehension of how to move further,” Viktoria Udina, founder and creative director of NUÉ, adds. “Starting from February 24, we completely stopped all the processes of our company for a month and a half, as the safety of the team became a priority,” Kateryna Tymoshenko, co-founder and creative director of Katimō, tells TZR. Production was put to a halt for many businesses after Russia’s invasion, directly impacting the country’s economy. I want to urge you to buy Ukrainian brands, because this is support for a huge number of people and help for our economic front.” “In a month of war, business suffered more than in two years of the pandemic, but we feel great support from the whole world. “If we talk about the brand as a business, the main task now is to stand,” Natalia Gergeliuk, founder of Gaptuvalnya, explains. This care, craftsmanship, and quality is why it is essential to keep supporting the vast array of designers still creating and producing in Ukraine, during this time of immense tragedy. Manufacturing in Ukraine has always given us the highest quality products because we have people working on them who love what they’re doing and care about the quality of clothing they create as it’s their life’s work.” The consumer experience becomes unforgettable when they’re holding a one-of-a-kind item in their hands which was produced with such care and craftsmanship. “They’re dedicated to their cause, advanced and courageous in their statements. “Ukraine is home to some of the most talented people in different spheres including design,” Anna Osmekhina, founder and creative director of TTSWTRS, adds. “Creatives and artists are one of our main assets, known all around the globe long before all eyes were drawn to us for such a tragic reason as a war,” Olha Norba, co-founder of Norba, tells TZR. But one could argue fashion - from traditional embroidered folk costumes passed through generations, to a vast range of contemporary designers on the local runways, to buzzworthy, Instagram-favorite Ukrainian fashion brands warranting thousands of likes - is practically part of the country’s DNA. There are many facets to Ukraine’s rich culture.
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